How to Avoid Common Mistakes With Your Google Ads

Photo of author
Written By Abu Bakar
I am a marketing and advertising professional with experience in all aspects of digital marketing.

The biggest mistake people make regarding Google Ads is that they don’t have a strategy. Instead, they click around on the different ad types until they find something that works.

I’ve seen many businesses waste time and money just trying to guess what keywords to use. Instead, you should consider your target market and create a keyword list to improve your Google Ads performance.

If You Are Not Using Google Ads, Effectively It Can Cause Financial Loss

Google Ads is a powerful tool that can make your business successful. But like any tool, You must use it correctly to be most effective.

There are plenty of common mistakes that you can make. If you’re not careful, your account can go down the drain. If you’re looking to make your ads more effective, you must avoid making these mistakes.

Here are a few of the most common mistakes that you should avoid

Not knowing your budget

You must know precisely what you can spend. Some companies spend thousands of dollars each month and then end up with nothing to show.

Don’t fall into this trap. It’s a simple way to ruin your budget and waste your money.

The goal is to make your ads more effective. That’s the only thing that matters.

Not being specific

You’re going to want to target your ads to a specific audience. But you’ll also want to ensure you’re as straightforward as possible.

You must include a range if you’re targeting your ad to a particular age group. For example, you could target ads to anyone between the ages of 25 and 35.

Or you can target those who live in the United States or your desired country.

You’ll want to make your ads as specific as possible. That way, you’ll have a better chance of reaching the people you’re trying to target in your campaigns.

Overlooking negative keywords

Negative keywords are a handy tool for advertising. They can help you eliminate irrelevant keywords and keep your ads from showing up on pages that aren’t relevant to your business. 

Not Measuring Results

You can easily get discouraged if you’re not measuring the results of your ads. But, unfortunately, this can lead to a vicious cycle of not measuring, not improving.

So how do you know if your ads are working?

The best way to measure your success is by using the Keyword Planner. This tool tells you. which keywords drive the most traffic to your site.

When you start your campaign, you’ll see how much traffic you get from each keyword. Then, you’ll compare it to other keywords.

Your campaign is working if you’re getting more traffic than other keywords. If not, you should improve your ad copy and landing pages.

Not Being Patient

Advertising is a long game. You have to be patient and wait for your ads to work.

You might see a spike in conversions or revenue, but it doesn’t mean your ads are working. Instead, you need to be patient and wait for the results.

This means you need to keep an eye on the overall performance of your account. You must look at the different ad types if you have many clicks but need more conversions. You need to look at the keywords if you only get clicks but no conversions.

You need to look at the ad copy and optimize it if you see many conversions but few clicks.

Not Testing Enough

The most common mistake people make with their Google ads accounts is they need to spend more time testing different ad types, ad sizes, and targeting.

This is understandable since it’s easy to overlook this step when first starting. But if you don’t spend the time testing different ads, you’ll never know what works best for your audience.

So, taking a step back and evaluating your ad performance is essential. How well are you converting? Are you able to reach your targets?

I know it can feel overwhelming and overwhelming. But that’s what makes this step so important.


We all make mistakes. So does everybody else.  If you are careful, you can avoid spending much money without seeing results. That’s why I want to help you avoid the mistakes I made when I started. I can mention quite a few more mistakes, but the ones mentioned in this article are often neglected.

How to Write Google Ads Headlines That Get Clicks

How to Create a Digital Marketing Plan for Your Business in 2023

Leave a Comment